Schwarzkopf Professional's heritage color brand, IGORA ROYAL, brings you true color in High Definition with uncompromising coverage and unbeatable retention.

Schwarzkopf Professional Igora Royal Permanent Color Creme (7-00 Medium Blonde Natural Extra)

Developed with colorists for colorists, IGORA ROYAL lets your creativity run free, providing you with the tools to transform imagination into reality, with true-to-tuft color results for ultimate reliability, even under the most challenging conditions.

Maximum Performance

• Up to 100% white hair coverage
• Ultimate color retention
• Intense color vibrancy
• Perfect color equalization, even on porous hair
• Clearest* lifting shades with advanced care**
• Absolute true-to-tuft results

*For unparalleled precision and consistency.